Who are you?

We wear clothes that tell the story about what we do. Where we fit. And often how others expect us to be.

I wore a suit on occasions. The right occasions. But I always added something unexpected, culturally slightly different. Like a distinctive scarf or top which didn’t have a collar – to soften the stance of being a CEO. To be a bit more human.

But our clothes aren’t us. They might express something of who we are, but often they hide us or subtly define how we should be.

We’re not used to asking the question ‘who am I?’.