Reducing friction

When we want something to go faster or smoother, we have two options:

  1. Increase the energy
  2. Reduce the friction

So why do we spend so much on the former?

Perhaps because it fits in our culture and is an easier solution. It doesn’t require as much of us.

Just effort. That’s all.

But it’s not as sustainable.

Where is the friction you are currently encountering? Why is it there?